This October is Breast Cancer Awareness Month and Mills & Boon are proud to be partnering with ASDA to raise money and awareness for their Breast Cancer campaign, Tickled Pink.

We will be donating 10% of sales of stickered books in ASDA directly to Tickled Pink’s chosen charities Breast Cancer Care and Breast Cancer Now. We’d love you to have a look for the stickered books out in the wild, and share them with us @MillsandBoon using #TickledPink!

The 40p donation will also be boosted by Mills & Boon author collections in 20 different ASDA stores across the UK on Friday 5^th – Sunday 7^th October. The authors in locations in Scotland, England and Wales will be armed with bespoke Mills & Boon Tickled Pink t-shirts. Be sure to check out our complete list below to see where our authors will be collecting, and head down to show your support!

 

Keep your eyes peeled throughout October as we’ll be replacing the ampersand in Mills & Boon with the Tickled Pink ribbon in print, online and on social.

Joanna Rose, Marketing Director at Mills & Boon, said: “We know that many of our authors and readers, and their friends and family, have been affected– directly or indirectly –  by Breast Cancer, and we are delighted to be able to raise money and awareness for this important and worthy cause.  Mills & Boon books are written by women for women, and it is fitting that we are working with Asda to help fight a disease that affects so many women every year.”

We’d love everyone to get involved throughout October by taking snaps of our stickered books on shelf in ASDA, sharing our assets on social using #TickledPink and raising money for this great cause!

Team Mills & Boon xx

 

Full list of participating stores with Mills & Boon tickled Pink collections: 

Store Name	Author	Store Address	Confirmed Visit date	Visit Time:
Norwich	Kate Hardy	DRAYTON HIGH ROAD, NORWICH, NR6 5DT	Saturday 6th October	10am-1pm
Bury St Edmunds	Pippa Roscoe	WESTERN WAY, BURY ST. EDMUNDS, IP33 3SP	Sunday 7th October	Between 11am-2pm
Bristol Whitchurch	Christy McKellan	WHITCHURCH DISTRICT CENTRE, BRISTOL, BS14 0ST	Sunday 7th October	From 11am
Leamington Spa	Ellie Darkins	SYDENHAM INDUSTRIAL ESTATE, LEAMINGTON, CV31 1YD	Saturday 6th October	10am-1pm
Cambridge	Heidi Rice	BEEHIVE CENTRE, CAMBRIDGE, CB1 3ET	Saturday 6th October	1pm-4pm
Leith	Bella Frances	WESTERN HARBOUR, EDINBURGH, EH6 6QU	Saturday 6th October	10am-1pm
Scunthorpe	Kate Walker	BURRINGHAM ROAD, SCUNTHORPE, DN17 2XF	Saturday 6th October	10am-1pm
Brighton Hollingbury	Nina Milne	1 CROWHURST ROAD, BRIGHTON, BN1 8AS	Saturday 6th October	1pm-4pm
Eastbourne	Annie O’Neil	PEVENSEY BAY ROAD, EASTBOURNE, BN23 6JH	Sunday 7th October	2pm-5pm
Folkestone	Chantelle Shaw	BOUVERIE SHOPPING CENTRE, FOLKESTONE, CT20 1AU	Saturday 6th October	1pm-4pm
Beckton	Virginia Heath	TOLLGATE ROAD, LONDON, E6 4JP	Sunday 7th October	12pm – 3pm
Llandudno	Kim Lawrence	CONWAY ROAD, LLANDUDNO, LL30 1PJ	Sunday 7th October	11am-2pm
Halesowen	Janice Preston	THE CORNBOW CENTRE, HALESOWEN, B63 4RQ	Saturday 6th October	1pm-4pm
Llanelli Murray Street	Rachael Thomas	MURRAY STREET, LLANELLI, SA15 1BX	Friday 5th October	11.30am – 2pm
Carlisle	Michelle Styles	KINGSTOWN INDUSTRIAL ESTATE, CARLISLE, CA3 0JQ	Saturday 6th October	1pm-4pm
Westbrook	Annie Burrows	WESTBROOK SHOPPING CENTRE, WARRINGTON, WA5 5UQ	Saturday 6th October	2pm-3pm
Govan	Marguerite Kaye	500 HELEN STREET, GLASGOW, G51 3HR	Saturday 6th October	11-1 and 2-4
Shipley	Rachael Stewart	MANOR LANE, SHIPLEY, BD18 3RY	Saturday 6th October	1pm-4pm
Crawley	Liz Fielding	PEGLAR WAY, CRAWLEY, RH10 1BW	Saturday 6th October	10am-1pm
Milton Keynes	Michelle Smart	BLETCHAM WAY, MILTON KEYNES, MK1 1SA	Friday 5th October	11am-1pm

By The Mills & Boon team